County tint = sold vs. total penetration for visible brands. Zoom in to split clusters into individual accounts; hover a pin for its full sold/unsold breakdown.
Upload a brand spreadsheet
Columns A–G: Store Full Name, Store Number, Store Address, City, County, State, Zip Code. Every column after that is one SKU — any value other than "-" or blank counts as sold.
Review uncertain matches
These accounts look similar across brands but weren't confident enough to auto-link. Confirm or reject each one.
Accounts not on the map
Either never geocoded yet (click Geocode on the brand row) or the address didn't match anything the Census geocoder recognizes -- usually a typo, a missing suite/unit getting in the way, or an address that's genuinely incomplete. Fix the address in your source Excel and re-upload to retry.